USADATA: Overview


Keywords:

direct mail, marketing, practices, sales agents, USADATA.

USADATA®'s Direct Marketing Portal TM applications automate and improve direct marketing processes for organizations ranging from networks of thousands of decentralized users to a single, centralized user.
Our mission is to provide the premier infrastructure, data and applications that automate direct mail processes.
Examples of our most successful clients include insurance companies (both independent and captive/career agent forces), financial services companies (with brokers, owners or advisors) or franchise companies with independently owned and operated locations.
Increase response rates from direct mail acquisition efforts by enabling distributed users to access highest quality lists backed by corporate best practices.
USADATA Portals now enable this client to control and direct the independent direct marketing efforts of their autonomous field sales agents as if they were launched as a centrally driven marketing campaign.

healthcare, predictive segmentation, management.

Technology and technological advances have always been a part of healthcare, but often it's advances in treatment machinery and materials that get the attention.
One of the less glamorous but powerful technological advances available today is predictive segmentation, a phrase that means "a new way to assess and view individuals in the market based on their health status and health needs."
For example, the predictive program might be built to provide scores or profiles in the major diagnostic categories such as pregnancy and childbirth; ICD-9 codes for specific diseases and services such as weight management, diabetes and cardiovascular disease; and diagnostic related groups such as cardiovascular medicine and urology.

segmentation, market, mass.

What is the process of dividing a market into distinct groups of buyers, each of which might require separate products or marketing mixes?
Levels of market segmentation include mass marketing, segment marketing, niche marketing, and __________.
The development of a unique advertising campaign to a mass audience.
A method of segmentation that utilizes the Interstate Highway System to define markets.
A method of segmentation that groups customers who have similar needs and buying behavior even though they are located in different countries.
A method of segmentation that utilizes the Internet to bring groups of customers together.
A method of segmentation that divides international markets into segments on the basis of nationality.

targeting, media, client.

I think advertising targeting is in a rut.
We all know it certainly is in traditional media, where they don't have access to the cool targeting toys that we enjoy online.
Back in the 1800s, James Walter Thompson invented demographics out of whole cloth.
Fast-forward 12 decades and we're pretty much doing the same thing, except we're marketing Biore face pads to women aged 18 to 34 and golf clubs to men aged 24 to 54.
I've found much better results by purchasing media online that results in getting folks who have exhibited or are exhibiting a particular desired behavior -- like buying a product similar to the one my client is selling.

customers, segmenting, market.

Some marketers believe that it is important to reach as many potential customers as possible with a marketing communication message; they don't want to pass up a single one.
Reaching "everyone" costs money and sends lots of unwanted messages to people who aren't customers or prospects.
Segmenting and targeting are used to identify those groups of customers and prospects for whom a brand can get the best return from its marketing communication efforts.
Progress in market research and database technology has allowed companies to learn more about current customers and the differences among them.
This chapter is organized around four main topics: reasons for segmenting and targeting, segmentation strategies, types of market segmentation, and how targeting works.

segmentation, Psychosell, positioning.

is a 25 minute live action video that was produced in 1991.
The video explains and illustrates techniques and procedures used in advertising to influence buying decisions.
Psycho-graphics (how ads appeal to feelings, needs, desires, and dreams.)
The video will not mention saliency, but will give you this explanation..."Animals react to sudden sounds and changes in movement.
We notice changes in pictures and sounds.
We pay attention to loud noises and bright colors.
Advertisers use this habit to grab our attention."
The concept of target marketing and segmentation.
People with similar demographics and psychographics live in clusters.

segmentation, buyer, STYLE segmentation SYSTEM.

Segmentation analyses have been around for decades -- from simple demographic profiling to psychographic approaches.
The SPENDING STYLE SEGMENTATION SYSTEM has been developed to aid the marketer in the promotion of products and services.
Unlike most segmentation models, the SSS SYSTEM is not a single `one-shot-only technique, but rather a group of sophisticated research tools that identify each consumer's individual orientation to choosing products and services.
Suppose you, as a marketer, had a magic formula to profile each buyer in a database or on a customers' prospect list.
Clearly, the information would result in increased sales by your sales/marketing programs.

targeting, advertising, customers.

Not all your customers are created equal.
The art and craft of creating advertising that compels your customers to buy in droves depends on your ability to dissect, analyze and glimpse the lifestyles of the people you will be selling to.
With good segmentation, you will be able to position and craft advertising that speaks your product benefits to those who value them most.
This basically means targeting based on where your customers live.
Even if you're selling the same products, demographic targeting can help differentiate the audience so you may compose slightly different messages to those audiences, such as between parents and children.

market, customers, brands.

The following article written by David Leonhardt (Business Week, March 17, 1997) provides a contemporary analysis of market segmentation at the work bench level and highlights the basic features of segmentation strategy.
The middle class, which once seemed to include almost everyone, is no longer growing in terms of numbers or purchasing power.
For decades, the Big Three and their rivals organized their marketing efforts around the midrange family car, one of the great symbols of the middle class's postwar ascent.
The differences in phone service show how invisible the two ends of the market are to one another.
As 1995 approached, Dell Computer was the world's number one direct pc marketer and fourth largest computer vendor in the world.