PsychREF: Industrial/Organizational Psychology; Business, Advertising, and Consumer Psychology

management, psychology, consumer, advertising, Human Resource, Society, education, communication, marketing.

Society for Industial/Organizational Psychology [SIOP] "Division 14 - The Society for Industrial and Organizational Psychology espouses the scientist-practitioner model in the application of psychology to all types of organizations providing goods or services, such as manufacturing concerns, commercial enterprises, labor unions or trade association and public agencies.
Academy of Management Online [Pace University] "The Academy of Management is the leading professional association for management research and education in the United States.
Some members of the Society are mainly interested in generating applied knowledge to solve specific marketing related problems, while others focus on generating basic knowledge to contribute to theoretical and conceptual foundations of consumer psychology."

health, consumer, marketing, Journalism, psychology, attitudes, State University, effectiveness, promotion.

The program will be of interest to persons in public health, nursing, psychology, marketing, and advertising.
In this presentation, Professor Mackie will describe new research looking at why and how such messages may influence the attitudes and behaviors of consumers.
We describe a framework that focuses on two components of health education: the theories needed to determine what information to select for a tailored message and the processes invoked once this information is presented to the end-user.
She has presented papers at several conferences including the Association for Consumer Research, American Psychological Society, and the American Psychological Association.
A two year investigation of HIV prevention program staff was conducted to learn the extent to which strategies based on social marketing and diffusion of innovation concepts are used in preventive health communication with unique populations.

consumer psychology, Society, advertising, Conference, SCP, members, marketing, journal articles, contributions.

The Society represents the interests of behavioral scientists in the fields of psychology, marketing, advertising, communication, consumer behavior, and other related areas.
Some members of the Society are mainly interested in generating applied knowledge to solve specific marketing related problems, while others focus on generating basic knowledge to contribute to theoretical and conceptual foundations of consumer psychology.
The Society encourages all members to share their knowledge and contribute to the discipline of consumer psychology as a whole through contributions in conferences, journal articles, and book chapters.

advertising, consumer, psychology, marketing, brands, journals, publications, economists, sales.

There are various journals available in both advertising psychology and consumer psychology.
The JCR has been around for over a quarter of a century now and embraces researchers in psychology, economics, business and marketing mainly but papers from anthropologists, post-modernists and critical theorists have also been published.
I have tried to chose authors who have a good reputation and Fred van Raaij has been publishing extensively in the general area of economic psychology as well as advertising for many years now.
Zaichkowsky's paper on the subject is classic and frequently cited.
Children live in a commercial world and as well as making sense of commercial communications such as advertising, they have to cope with ?being a consumer'.

psychologists, career, counseling, Clinics, health, school, employment, consumer psychology, design.

Considering that psychology is defined as the study of the mind and behavior, a psychologist can work in any kind of career that focuses on the mind and/or behavior.
Psychologists research a huge number of topics ranging from Attention Deficit Hyperactivity Disorder (ADHD) in children to the best ways to increase attendance in an organization.
Pursuing clinical or counseling psychology might be the right career choice.
A large number of human service psychologists work with disabled individuals, such as those with mental retardation.
If you are interested in psychology and want to work with students, faculty, and administrators, you might be interested in becoming a school psychologist.

advertising, psychology, attitude change, Hovland, consumer, response, techniques, stimulus, attitude.

Out for the Count: Is it possible to be a 'rational' consumer?
This essay discusses the 'rationality' of consumers when confronted with the many various advertising and promotional techniques - often developed by psychologists.
It orientates the head and thus the eyes and ears and nose towards any sudden stimulus, and it is hardwired in the limbic and basal ganglia (Zigmund et al 1998).
Hovland, C. & Weiss, W. (1951) The influence of source credibility on communication effectiveness.
Longman: New York Reber, A. (1995) The Penguin Dictionary of Psychology.
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advertising, marketing, campaigns, draws, Australian, business, psychology, communications, academics.

It is for advertisers and ad agencies and the people to whom they advertise along with students and academics (in advertising, marketing, journalism and mass communications).
Max Sutherland is a marketing psychologist and business consultant in California's Silicon Valley as well as adjunct professor of marketing at the Australian Graduate School of Entrepreneurship.
This one draws on the authors' long experience of continuous survey-tracking, week by week, the effects of many hundreds of ad campaigns, over a period of nearly 15 years in America, Asia, Australasia and Europe.
Ad campaigns for companies like Gillette, Campbells Soup, McDonalds, AT&T, General Motors, Kodak, Shell and Qantas.

advertising, appeals, biology, psychology, society, influence, basis, sex, human behavior.

This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage (thus the title) of that processing by creating stimuli.
This study led me to look where I had never gone before: biology, psychology, psychophysiology, anatomy, communication theory, cultural anthropology, psychoanalysis (no, not because I needed it personally (yes, you did!)(no, I didn't!)).
Where my studies have led me is to a series of ten psychological appeals that advertising uses to motivate people to buy products.
There is a debate going on today between nature and nurture, whether biology or environment is the controlling factor in human behavior.

advertising, consumers, brand, reactions, age, survey, income, responses, generalizability.

In recent studies, advertising researchers have found that not enough research has been done on a large, nationwide scale involving consumers of all ages, genders, and incomes - and these groups' reactions to advertising.
These researchers found this type of research effective and important because surveying large national samples enables researchers to study and compare people of different age groups and incomes on a larger scale, thus being better able to execute more effective advertising campaigns which target all of these groups.
Another key factor explored in the survey was consumers' likelihood to switch brands once they have become involved with their brand of choice.