CMC Magazine: Building Webcentricity
http://www.december.com/cmc/mag/1996/jun/krespres.html

consumers, advertising, firm, Internet, market.

The purpose here is to develop a virtual presence for the firm.
The three primary means of developing a virtual presence are to provide information, to advertise and promote online, and to establish editorial supremacy (or "webcentricity") in a particular category or market.
The historical progression of advertising is based upon information reduction.
The economics of print, radio, and ultimately television forced advertisers to reduce the amount of information that could be passed on to consumers.
The Internet offers firms the opportunity to provide a potentially unlimited amount of information to their consumers.
Mama, the classic Italian grandmother, provides a broad spectrum of information of interest to Italian food connoisseurs.

consumer, marketing, eating, survey, sentiment.

Ethnic shoppers, particularly African-Americans, are embracing healthy eating In the latest survey, conducted among more than 21,000 households in March and April 2002, 36% of respondents said they are planning to dine out less often - up from 27% in the last survey, which was conducted in December 2001 and January 2002.
According to Phil Lempert, an expert on consumer and marketing trends, "We are seeing a new generation of people who enjoy making and eating meals at home.
In the first survey, conducted in December 2001 and January 2002, more than one-third of households said they were more likely to buy such products than they were a year ago, likely the result of a rising sense of patriotism following the events of 9/11.

soy, soyfoods, food, consumers, health.

Soy protein cost effectively helps to meet consumers' demand for low-fat healthful products that also taste good.
More consumers are specifically looking for soy protein on the label, thanks to recent findings that illustrate soy protein's helath benefits.
As interest in the $76.89 billion nutraceuticals market grows, soy protein is a promising ingredient for formulating foods with specific health or medical benefits.
According to Soyatech, Inc., the total soyfoods market* (excluding soy oil), is at about $1 billion.
With more than half of consumers' food dollars spent away from home, foodservice sales continue to grow by 2 percent annually.
The United Soybean Board researched soy protein's applications in school lunches because foodservice directors must comply with regulations that require fat content to be no more than 30 percent of total dories on a weekly basis.

consumers, vendors, transaction, Principle, personal information.

Consumers should be provided with clear and sufficient information to make an informed choice about whether and how to make a purchase.
1.4 Vendors should disclose all terms and conditions of sale to consumers prior to the conclusion of any "sales transaction."
1.5 Vendors should provide consumers with their own record of the transaction, including key details, as soon as possible after the transaction has been completed.
Vendors and intermediaries should respect the privacy principles set out in the CSA International's Model Code for the Protection of Personal Information.
8.1 Consumer education and awareness initiatives should highlight those circumstances in the use of electronic commerce in which consumers are most vulnerable.

Consumer, Candles, Bandages, Emergency Items, Bread.

inks, recycling, materials, waste, production.

Here is an example: Designing with materials in mind can turn a project such as 1,000 annual reports printed with petroleum based inks, on virgin coated paper, with an aqueous varnish into 1,000 annual reports printed with soy inks on 10% post consumer recycled coated paper with a press applied varnish.
Press applied varnishes are the most environment friendly.
Choosing eco-friendly paper involves knowledge of the paper÷s fiber source, chemicals processing, and ability to be recycled or break down in a landfill.
Post-consumer fiber includes previously used papers recovered through recycling that would otherwise end up in a landfill.
Inks Printing inks are made of pigment, a vehicle (liquid to carry the pigment) and an additive that aids the drying and binding process.

ads, online, advertising, formats, banners.

When you track the money, however, it turns out that spending for online ads is down double digits (14%) from last year, along with other declines in ad spending for newspapers and cable TV.
Last year, the Interactive Advertising Bureau (IAB), the industry association with more than 100 Web publisher members, issued standardized guidelines for new ads --- the so-called skyscraper and large rectangle formats.
Since then, IAB studies of banners and the new rectangles found that online advertising does indeed build brand awareness and the intent to purchase.
Released in mid-2001, the studies covered four different Web sites, including MSN and CNET, and represented several consumer and business-to-business marketers, including makers of a prescription cream product, a soft-drink producer and a networking service.

advertising, customers, market, articles, recognition.

Amazon.com captured the image of being the first online bookstore and has easily become the leader in its niche market, just as Halloween Online is the leader in the Halloween market.
More and more, companies are finding out that the only way to build product awareness and a successful brand is through a combination of positive publicity and targeted advertising campaigns.
A loyal customer who has ordered from you will come back and order again, and may generate new customers for your company through word-of-mouth.
Magazine style articles are a perfect venue, and the best types of articles for building name recognition are those that show the product, describes it's possible uses and how to make a purchase, because they hold the readers' interest and turn them into potential customers.

Italy Price, Report, Request Frequency, Consumer, brands.

Report Number: 9400-113 Consumer Databank (I) Survey of 10,000 households and 22,000 individuals 14 years and over: 710 markets, 9,000 brands and 556 advertising media: consumption, durables, services, leisure, media Countries Covered: Italy Scope: 25pp Price: Lr.3.5m.

rights, awareness, consumers, usage, rights/opportunities.

Residential customers have a number of rights and opportunities related to their use of telecoms services and information that they are entitled to in the fixed line market.
The purpose of this research is to assist in the provision of information for Oftel's Raising Customer Awareness project, the aim of which is to identify whether consumers are aware of the opportunities available to them, and where they are not, to raise their awareness of these.
Despite lower awareness of rights/opportunities among the Hafad sample, usage was broadly similar among the two samples with the exception of caller line identification (used more among the Hafad sample).