The CASSIES Library
http://www.cassies.ca/

Canada, Communications, Brands Agency Client.

Crossover Notes - Faced with a tough challenge?
David Rutherford has compiled these Crossover Notes to throw light on difficult communication questions.
Click here to see an index of topics, and the cases that reflect them.
Note: since this index is to help readers find useful and relevant cases, it does not distinguish between Gold and Certificate Winners.
To view these files, you need the Adobe Acrobat Reader, click on the button below to Download a FREE copy!
Chrysler NS Minivan BBDO Chrysler Canada Ltd. 1997
BMG Record Club Padulo Integrated Inc. BMG Direct Ltd. 1995
Pepsi Brand, Québec Blouin Coulombe Dube Thompson, MontréalJ.
Claritin Cossette Communication-Marketing Schering Canada Inc. 1993

advertising, agencies, European.

The European Association of Communications Agencies (EACA) is a Brussels-based non-profit organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.
EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.

members area, ANZA, Auckland.

Welcome to the ANZA homepage, please choose an option from the menu on the left of this page.
If you are a current ANZA member, you may log-in to the website to gain access to the members area by choosing the login option from the menu.
The members area contains the monthly newsletter, industry statistics, and other useful information.

advertising, members, Advertising Association.

The Advertising Association is unique in representing the mutual interests of the whole industry.
The Advertising Association is a federation of 24 trade bodies representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
It operates in a complementary way with the vested interests of its members who have specific roles for their individual sectors.
This is in line with Article 10 of the European Convention on Human Rights, which recognises commercial freedom of speech as a right, alongside political and artistic freedoms of speech.
In addition to the commission and publication of research, the FAU holds an annual conference, produces a bulletin and is an active an influential participant in the debate surrounding children and commercialism.

ESOMAR, personal data, marketing research.

A new resource to help researchers comply with data protection laws including new ESOMAR Guidelines, and updates on laws in Germany, United Kingdom and United States.
Founded in 1948, ESOMAR currently unites 4000 members in 100 countries, both users and providers of opinion and marketing research.
All ESOMAR members and the management of companies with a full entry in the Directory have entered into a written undertaking, to act in full conformance with the ICC/ESOMAR International Code of Marketing and Social Research Practice in all their research dealings.
Customers ESOMAR conforms to the Personal Data Protection Act of the Netherlands which is based on the EU Data Protection Directive.

ACA, advertising, marketing communications.

August 1, 2002 - ACA has released the first comprehensive study on commercial clutter on Canadian television.
Read more about the surprising results here.
July 30, 2002 - Back by popular demand, ACA is offering more programs in marketing communications in FALL 2002.
June 12, 2002 - Call for Entries for the 2002 CASSIES: Canada's pre-eminent awards show is now an annual event.
May 7, 2002 - New ACA study will establish a database of how - and how much - clients pay their advertising agencies.
April 18, 2002 - ACA and partners submit brief to Heritage Committee's review of Broadcasting Act.

ACA, membership, fee.

Membership in the Association of Canadian Advertisers is available to companies carrying on business in Canada.
Upon receipt of the completed form, the ACA will issue an invoice for the annual membership fee, based on the indicated gross marketing communications budget and corresponding fee category.
All employees of a corporate ACA member are entitled to access all ACA product and service offerings, participate in ACA activities, contribute to the work of the association, attend a variety of courses, seminars and workshops and gain access to information and publications developed exclusively for ACA members.
The fee structure reflects a 13-tier level of payment, with the specific level the member pays being tied to its gross annual marketing communications budget.

advertising, European, market.

The EGTA (European Group of Television Advertising) is a trade association based in Brussels.
It gathers 40 sales houses and/or commercial departments which, on behalf of some 100 television channels spread across 26 European countries (+ Korea), collect well over 16 billion Euro, thus representing more than 60% of all TV advertising investment in Europe.
We are also extremely anxious to keep our members informed of all interesting evolutions happening both on the European market and around the world.
The dissemination of information likely to help our members stay one step ahead of the market, best sell their channel's advertising space and thereby optimise their revenue.

advertising, Ireland, member.

The origins of the Institute date back to 1928, when the Irish Association of Advertising Agencies was founded.
The Institute replaced it in 1964 and for 30 years has represented the interests of advertising agencies in the Ireland.
IAPI is comprised of 36 member companies, accounting for over 95% of advertising agency expenditure in the country.
Its activities, co-ordinated by the IAPI committees are wide-ranging and include negotiations with the media, trades unions and government, as well as lobbying at the European Commission and Parliament.
In October 1997 it hosted the European Advertising Conference on behalf of the European Association of Advertising Agencies, a considerable accolade.

advertising, media, marketing.

The World Advertising Research Center (WARC) is the leading supplier of intelligence to the global marketing, advertising, media and research communities.
Its online services, publishing and conference divisions are committed to the provision of the latest information and cutting-edge thinking across all areas of marketing communications, with a firm focus on the promotion of best practice, effectiveness and efficiency.
An imprint of the World Advertising Research Center, NTC Economic & Financial Publishing produces journals, training manuals and reference books for professionals in business, finance, investment and human resources.
Its leading titles include World Economics, The Guide for Pension Trustees, the Pensions Pocket Book and the Insurance Pocket Book.

Belgium, Advertising Information Group, establishment.

The Advertising Information Group has established the essential structure for a European information, monitoring and analysis system intended both to inform the commercial communications industry and to provide the best possible basis for political representations made to national governments or the European institutions.
The Group's structure is informal and flexible, with the national tripartites sharing the responsibilities of the Group's establishment, information mechanisms and campaigning platforms.
Although the UK Advertising Association performs the administration and executive functions of the Advertising Information Group from its London offices, there is no expenditure on salaried staff or establishment.

ICA, advertising, members.

ICA is Canada's national association founded in 1905 and actively represents advertising agencies in a wide variety of beneficial activities.
The ICA is recognized as the leader, coast-to-coast, in accomplishing the vision; this, together with providing better value for fees paid, attracts new members.
is the ICA Executive Vice-President and will have membership relations and program management as her primary responsibilities.
He is fully bilingual and possesses a diploma in Business Administration (Honours) from Algonquin College of Applied Arts.
is ICA Broadcast Talent Advisor and trouble-shoots all member talent problems as well as negotiating with all the unions: ACTRA, UdA, SAG, AFofM.

ASA, ASA news, advertising.

By clicking on the link to ASA News you can view all our news, including editorials and news releases.
You can also find contact details for the Communications team should you require further information about particular items.
For information on events run or attended by the ASA, click on the ASA Events link.

TVB, sales, auto.

Click here to view the agenda and sign up today.
An up-to-date rundown on the latest auto industry developments affecting broadcasters.
Compiled by Chuck Parker, Automotive Information Network (revised 8/19/02).
U.S. Economic Forecasts Added to TVB Online The Business Databank has expanded.
Read about what's up at DaimlerChrysler, May Department Stores, and other major advertisers.
(updated 8/19/02). And learn all about the discount rates for online sales training available through our partnership with coLearn.
Revised forecast due to automotive, retail, political categories.
We've broken out the numbers by region, affiliation, revenue category, etc.
Satellite growth pushed national ADS penetration past 15% milestone.

Rogers, loss, Pizza Inn.

ATVS -- NOT JUST FUN AND GAMES ANYMORE When the original ATVs were developed, things were a lot simpler.
There were work vehicles, personal transportation vehicles, and recreational-type vehicles.
CHESTERTON ON CLUELESSNESS Some people can't see the solution.
The Dallas Morning News: Pizza Inn CEO Resigns; Firm Blames its Loss on Loan to Him Pizza Inn Inc. said Thursday that C. Jeffrey Rogers resigned as chief executive and vice chairman, and it blamed its fourth-quarter loss on a loan to Mr. Rogers that it doesn't expect to be repaid.
The company, based in The Colony, named president chief operating officer Ronnie Parker as Mr. Rogers' replacement.

members, PPAI, Award.

While a majority of the Association's 6,700 + member firms (based on 2001 figures) are located in the United States, membership includes firms in Canada and throughout the world.
The PPAI vision is to be the leader for growth, innovation, information and success in the evolving promotional products market.
The Association is committed to leading the industry, expanding the market, establishing standards and guidelines, and enhancing professionalism and our customers' success.
The Association delivers world-class education, expositions and forums for networking; the industry certification program; essential information; research and communications; and indispensable products and services to ensure the success of our customers.

promotion, PMA, Law.

What Is The Basics Of Promotion Marketing Seminar?
Basics is the internationally acclaimed workshop designed to provide you with the strategies, tactics, and language needed to succeed in promotion marketing.
2002-2003 Membership Directory Ad Space Is Available.
This site is maintained by PMA staff members and LaDue Design.

oaaa, Media, marketing.

For more information regarding registering the the Out of Home Media Conference & Marketing Expo, please contact the Traffic Audit Bureau (TAB) at their website www.tabonline.com or call Charles Henderson at 212-972-8075.
He can also be reached at chenderson@tabonline.com.
Order 2002 OBIE Book They're going fast!

Reporting, NAPAA, Advertising.

We are the only not-for-profit national association that focuses on the development and administration of Co-op Advertising, Market Development Funds, and other program allowances provided by manufacturers/suppliers to their retail and wholesale/distributor customers.
Hall of Fame Recipient Announced PAA Awards Recipients Announced NAPAA President Latest NAPAA Newsletter View it Here!
FASB Ruling on Reporting Cick here to learn how this could affect how companies report trade allowances for accounting purposes.

ERA, member, industry.

Welcome to retailing.org ERA is the trade association for companies who use the power of electronics to sell goods and services to the public.
Come learn, hear and network with the experts at the 12th Annual ERA Conference & Exposition.
Guidelines Available Online The Advance Consent Guidelines are posted.
ERA & Industry News If you're not receiving our free, weekly electronic newsletter, then you're missing out on top industry and association news.
Among hundreds of member companies worldwide, ERA Platinum Members are the highest ranked and most successful of all.
The Latest International Facts Straight from ERA's highly successful E-tail, Detail Seminar in Cannes comes important information from the European Advertising Lawyers Association including Country Reports on Advertising, Marketing & Promotion Law Developments (PDF) and the Do's and Don'ts of for Performing Online Sales (PDF).

Advertiser, marketing, executives.

With a circulation of 25,000 advertisers, marketers, and communication executives, it reports on today's most critical marketing issues such as measuring brand equity, using emerging technologies and global marketing.
It also contains articles on key benchmarks and industry trends.
By focusing on current topics of vital interest to its readers, The Advertiser has a very avid and loyal following.
It's a great publication to read - and a great one to advertise in for any company that wants to target the marketing and advertising decision makers.
37% are marketing and advertising executives or corporate staff which support executive functions.
Customer Service © Copyright 2002 Association of National Advertisers, Inc.

American Business Media, American Business, member.

Publishers' Roundtable on September 19, 2002, at The Hotel Monaco Chicago.
Interested in attending American Business Media industry events?
American Business Media Established in 1906, American Business Media is the industry association for business-to-business information providers, including producers of magazines, CD-ROMS, Web sites, trade shows and other ancillary products that build upon the printed product.
Member News Looking for the latest news releases?
American Business Media presents the E-Learning Center for the Chicago Fast Track Media Management Program.
Media Services/White Papers Click here to view Spinning New Launches from an Existing Brand.
Education Corner American Business Media offers members various services including internship programs, scholarships, continuing education seminars and forums.

ARF, Chicago, online.

BUSINESS INTELLIGENCE FORUM Take a look at what you missed at December's, "Maximizing Advertising Effectiveness and Media Investment in Uncertain Times!"
Missed the Bi-annual ARF/ESOMAR Worldwide Radio and Online Measurement Conferences in Greece?
Don't wait another two years to catch up on the latest research from around the globe!
Order the CD-ROM [PDF format] of the event now.
Current research efforts of Research Councils comprised primarily of interested and knowledgeable volunteers from ARF's member companies.
ARF Privacy Statement Contact the ARF ©1996-2002 Advertising Research Foundation.

advertising, industry, Job Fair.

Our mission is to provide you with the best resource to advertising and related content on the web today.
HONORS NIGHT 2002 AEF Honors Night was created in 2001 to recognize outstanding representatives from each of the Foundation's constituencies: an agency, advertiser and media company.
A&SR aims to be a top-quality academic publication that publishes articles, essays, and other scholarship about advertising in society, culture, history, and the economy.
Read an excerpt from a new book that chronicles a woman's life in the advertising industry.
The Wall Street Journal's Creative Leaders Series campaign pays tribute to 100 remarkably talented individuals who have shaped advertising over the past 25 years.
Check out our Job Fair channel for helpful hints on getting your foot in the door.