Google started the text box advertising with pay per click option. The idea is great for the following reasons:

Can not be blocked by banner killing scripts.
Very fast delivery the text boxes are very small in size.
Extended capacity of customization.
Good tracking features.
Below you will find articles about the text boxes as well as other web sites that use similar to google solution for advertising.

SpringfieldNewsSun.com: Tell Me How

banners, sponsorship, advertising, availability, Sue Rubiee.

Ad Banners: Ad Banners are the billboards of web - delivering multiple, animated messages to a general or targeted audience.
Call Sue Rubiee at 937-328-0244 or email her at srubiee@coxohio.com for more information on ad banner availability.
Text Box Banners: Text box advertising can be targeted within a particular retail or classified category search page with a fixed or non-fixed position.
Text boxes will be hyperlinked to advertisers web site or email address and they will include a marketing message plus company logo.
Sponsorships may appear on search pages for Jobs, Auto, Real Estate, and Merchandise and Services.
Contact Sue Rubiee at srubiee@coxohio.com for more information on sponsorship availability.

CPC, Concepts, ads, maximum CPC, daily budget.

How can I make sure my ads appear on Google partner sites?
When you create your ads and select your Concepts, the Traffic Estimator displays a recommended daily budget amount for maximum ad delivery on Google.
Check your maximum cost-per-click (CPC) and the minimum CPCs for your Concepts.
If your maximum CPC is lower than the minimum CPC for a keyword, the minimum CPC will be displayed in red next to that keyword when you click "Modify Price or Concepts" and view your keyword list.
Your ad's position is determined by its clickthrough rate (CTR) and your maximum CPC, so you may want to increase your CPC to help improve your ad's position.

banner, design, cost, boxes, advertise.

Text boxes are available under a product heading.
It is an ideal way to ensure that your company details are seen first and will also encourage traffic to your web site.
The cost for a text box on kellysearch.com is not based on page impressions.
Instead you simply pay one price for a whole years exposure.
Once you have placed your order for a banner on kellysearch.com we can also design and animate the banner for you if required for no extra cost.
The design process is based on your corporate branding and is all part of the service we provide.
To express an interest in purchasing a banner or to find out more click here to email Vickie Hann (vickie.hann@reedinfo.co.uk).

advertisers, banner, contract, coupon, cost.

Exclusive banner advertising opportunities for each page of a product section.
Each advertorial will be written and produced by Access Media and will consist of approximately 500 words.
Advertisers must supply graphics and/or photos, which will be converted to web format at no extra charge.
Advertorials are contracted for 12 months with four updates provided without additional cost.
Each coupon appears in the coupon section for three months.
Advertisers and their agencies are solely responsible for advertising and advertorial content, and assume liability for any claims arising from such content against the publisher.
Advertisers under contract are protected from such changes while under their current contract.

Outline
Palm Beach Post - Adinfo PalmBeachClassifieds.com Rates

online, web site, impressions/month, online display, company logo.

The online edition of The Palm Beach Post Classified resides at PalmBeachClassifieds.com®, and is also accessible through a high-visibility menu on our home page at PalmBeachPost.com.
Can be targeted to specific pages within a section, such as only the Careers Online area of the Employment channel.
Employment directory listing which features the company logo and links to e-mail, company web site or an online display ad.
A mini web site created by our production specialists highlighting your ocmpany, who you are, what you do, etc. with links to your own web site or e-mail.
Listing in each of the main sections of our Real Estate and Automotive channels.

advertising, ads, target, keyword, Google Adwords.

If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results.
Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate.
What better way to target your audience than through a popular Search Engine?
Or, a little less focused, 'web design software.'
A complete ebook design kit that takes you step by step through designing, creating and marketing your own ebook.

Wired 9.10: I'm Feeling Lucky
http://www.wired.com/wired/archive/9.10/google.html

Google, advertising, Kordestani, ads, banner-free.

As other search engines were selling banner ads and turning into portals to make a buck off what had become a commodity service, Google just did search.
Kordestani left as the head of Netscape's Netcenter in 1999 to join Google and craft the company's original revenue plan, a three-part strategy of licensing search to consumer sites like Yahoo!, developing corporate search tools for customers like Cisco, and embracing advertising.
But the last category - advertising - sets Google apart.
Odd as it may seem for a banner-free zone in a sea of Flash advertising, Google is emerging as one of the few advertising successes on the Web.

Top 12 Tips To Writing Effective Google AdWords Select Ads
http://www.businessknowhow.com/internet/googleadwords.htm

keywords, google, ratio, ads.

In this article I show you my top twelve tips for creating effective Google AdWords Select ads.

I've been testing the Google pay per click advertising system for a while, with much success.

1. Target The Right Audience Target the right audience by selecting the language and countries that you want to target.

For example, I exclude all countries where English is not understood by a large percentage of the population.

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

Continue this process in your never-ending quest to get the highest click through ratio possible.