Banner exchange - how, where to put the advertising banner?
Banner placement study, most often asked questions.

Q - What is the best location for a banner on web page?

A - Banner placed on the "first screen" in right hand corners usually received two times more "clicks" then banner on the top or bottom of the page.
A - Banner placed on 1/3 from the bottom of the page generated 75% more "clicks as the banner on the bottom of the page
A - As for two banners on a page one on the top and one of the bottom we did not find any conclusive studies.

Q - How many times can I use a banner before it gets burnout?

A - On a big sites with steady customers we suggest change the banner as often as possible. For the sites that get unique visitors from all over the world we suggest 50.000 impressions for a banner.



Q -Does the subject of web site matter, or I can just put my banner on any sites?

A - Matching of the ad content to the web page is very important as a rule advertise your dog food on veterinarian page or on animals lover page.

Q -What Is Banner Optimization?

A- optimization is an manual or automatic process that delivers the best performing banners usually with the highest click-through.

Q -Why Banner Optimization?

A- To achieve:
-higher click through
-Information about what types of banners your audience likes.
-Better return on Investment.

Q -What Is Conversion Ratio?

A- A number that represents a relation between banner impressions and clicks or which banner convert to a visit to your site.

Q -Why Is Conversion Ratio Important?

A- While leveraging Your web site efficiency you need the capability to track user actions after they have viewed your banner campaign (e.g., clicks, Conversion, etc.
      Our reporting system will provide conversion reports which will track users from banner view to click , providing conversion rates for each step in the process.

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